Wednesday, 03 March 2010 00:00
The main tools when creating a Search Engine Strategy.
Here are some tools and resources that will help us in our positioning strategies.
Before beginning our drive to position we must clearly define our objectives. To do this we must make a study of competition in the sector in which we want to position the keywords you use that power, the sources from which get the traffic, the type of traffic and other related data that will give us a clearer picture of how make our positioning strategy.
Search · Commands.
At Google, as in other search engines can perform custom searches to extract data that allow us to define our keywords (keywords).
Some commands used to customize our searches are:
site: It shows the pages indexed by Google in a domain or subdomain.
example site: elmundo.es
Includes all subdomains
link: It shows the links in a domain or Web page
example link: www.elmundo.es
example link: www.elmundo.es - Site: elmundo.es
Combined with site: we remove the links themselves
Note: The link command in Google does not return all data to Google knows. The command link: on Yahoo appears to be more reliable
id: and info: We will show some information that Google has on a Web
example info: www.elmundo.es
allinanchor: It contains pages that have the keyword or keywords in the text of links pointing to it.
example allinanchor: best restaurant in madrid
allintitle: It contains only pages that have the keyword or keywords in the title of the page.
inanchor: It contains only pages that have the keyword or keywords in the text of links pointing to it.
madrid example inanchor: Best Restaurant
With these commands we can perform more complex searches to help us plan our strategy to position properly.
For example ...
site: isiroca.com seo strategy
- The result will tell us which pages provided within isiroca.com more weight to the keywords "seo strategy."
"Seo strategy" linkdomain: twitter.com site: twitter.com linkdomain: facebook.com-site: facebook.com-link: isiroca.com
- We tell you which sites link to twitter.com and facebook.com with the keywords "seo strategy" rather than isiroca.com. In this way we know what links we can get and where to get them, noting where it is generated by our competition.
Combining these commands will obtain the necessary data to begin to raise our positioning strategy.
You can view a more extensive list of search commands here
° Keywords for Google Adwords
Through this free tool can perform a complete study of the keywords that we select for our positioning strategy. We can measure the importance of the keywords you've identified and the existing competition. It also provides data segmented by periods and suggestions of related keywords.
About the best keywords that are no doubt find those that meet the profile of a low competition and high demand. As you can imagine is hard to find, and you have to go to selection methods based on long tail keywords, this is looking for niche with little competition and a demand is not very high but steady and uncovered.
In this way we can raise a positioning strategy covering the different groups of keywords selected and its importance.
· 20% of the words for keywords in the first degree, with strong competition and successfully representing our campaign
· 40% for mid-level keywords where competition is not very high but not fully represent our drive to position
· 40% for those words that, despite having almost no competition and little traffic, but generate it constantly, and can provide a niche for our campaign positioning.
· Sitemaps
The importance of providing the location of our search pages and the structure of our website is crucial to promoting an effective positioning strategy.
For this it is best to have an updated sitemap file correctly.
Through Google tools you can perform these steps quickly. Simply generate a sitemap and register it, see if they are indexed those pages that you think should be indexed and track the searches that lead to each page.
Traffic · Analysis
Once started our positioning strategy is essential to monitor the results that we offer. For this conduct a traffic analysis is essential. Through Google Analytics have a set of powerful tools for measuring traffic and keywords that lead to our website. Moreover, you can segment the traffic languages, countries, browsers, time periods etc., in order to analyze the results of a more exhaustive.
There is a unique tool to make a success of our web positioning strategies. But if there is a set of tools that can greatly facilitate the road. The secret is a good use of each, separately and together.
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